Most webmasters go totally "gaga" for top 10 rankings in
Google. And for good reason, Google is the most dominant search
engine on the net and will deliver the largest amount of
traffic.
Even those webmasters who are fortunate enough to get No. 1
rankings for their keywords in all the three major search engines
will tell you Google is the one that will deliver the majority of
their traffic. Hands down.
More importantly, those same webmasters will also inform you,
getting top 10 rankings in Google often means your site will
prove profitable. Mainly because obtaining targeted traffic is
usually your first obstacle in creating a viable online business.
In other words, if you get top ten listings in Google for good
searchable keywords, it is almost impossible not to earn money.
How To Proceed?
First, you must know the rudimentary basics of how keywords work.
Keywords and keyword phrases are the exact words someone types
into a search engine to find what they're looking for online. If
you have a site on "dog training" then your goal is to get a
top 10 ranking for the keywords "dog training".
Now if no one searches for "dog training" it would be a useless
keyword, you would get no traffic no matter how perfectly your
site is optimized for that keyword.
How Do You Know If A Keyword Is Good?
To find out, you have to do some keyword research on your
particular keywords. Many professional online marketers use
keyword research software like Brad Callen's Keyword Elite.
However, you can also use the keyword suggestion tools supplied
by Google Adwords or Overture. Try here:
http://digitalpoint.com/tools/suggestion/
Now if you check "dog training", you will find it receives
around 4,469 searches each day. That's a lot of traffic but you
must realize that it may be too good, or rather too competitive
for your purposes, especially if have a new site.
Biggest Mistake When Choosing Keywords
The most common mistake most novice webmasters make is targeting
keywords which are too competitive. You simply will not be able
to compete or place for extremely competitive keywords. Well
established sites and businesses with very deep pockets have the
resources to completely dominate those keywords.
While it is not entirely futile nor a waste of time to
concentrate your efforts on highly competitive keywords, you will
have better success if you target low to medium competitive
keywords such as "dog obedience training" with 285 searches per
day.
Long Tail Keyword Marketing
Besides online marketers have discovered that longer keyword
phrases are usually the most lucrative. These phrases deliver
traffic which is better targeted and more likely to convert into
a sale. "Dog hunting training" which gets around 100 searches a
day will be more targeted than the general term "dog training"
and if you have a site devoted to training hunting dogs then this
keyword phrase may convert better for you.
Always keep this "Long Tail" keyword strategy in the back of
your mind as you implement the following steps to achieve your
own Top 10 Rankings in Google.
1. Make A Master Keyword List
Your first step is to make a master list of the keywords you
wish to target. Obviously these should be closely related to the
theme of your site. As you can see from the example above, it is
best to choose low to medium competitive keywords. Check the
keyword competition by seeing how many sites are listed in Google
for that keyword. Webmasters also check the Google PageRank of
the sites that hold the top 10 positions. If all those sites are
PR6 and above it may be hard to get ranked high for your
keywords.
2. Choose Related Keywords
Once you have your master list of keywords, find long tail
related keywords to target. Again, check out the competition and
daily searches made for each chosen keyword.
3. Use Quality Content For Your Keywords
Creating quality content should always be your main goal. Write
for actual visitors who will see and read your content. First and
foremost you must have good useful content that your visitors
will use themselves and recommend to their friends or colleagues.
Tie this quality content in with your chosen keywords. Use one
keyword phrase per page.
4. Use Keyword In Domain Name, Title and URLs
Having your keyword in your domain name will score big points
from search engines. Plus, each page of content should contain
your keywords in the title & meta tags for that page. Most
experts also suggest you have your keyword in the URL and use
hyphens to separate your keywords. Although the author has gotten
good results by using an underscore and htm in URLs. Example:
www.yoursite.com/your_keyword.htm
5. Do On Page Optimization
Keyword ratio is a much discussed topic by SEO experts and many
suggest you should have your keyword in the H1 or headline title
of your page. Sprinkle your keyword and variations of it
throughout your page. Don't over do it but make sure the
robot/spiders will clearly discover what your page is about. Many
webmasters make sure they include their main keyword in the first
and last 25 words on their pages.
6. Use Traffic Modules
One technique that works extremely well in Google is clustering a
closely related topic or subject into a distinct separate section
on your site. For example, if you have a marketing site, you
could create a whole section on article marketing where you would
have 50 to 100 keyworded pages all relating to your subject.
Writing articles, formatting articles, submitting articles,
article software... place a keyword linked menu on each page to
connect all your pages together.
Keep in mind, your main objective is to supply quality
information to your visitors. One reason Google may favor this
type of structure is because they want quality content returned
in their SERPs.
7. Try Article Marketing
Article marketing is writing short informative articles on
keyword topics related to your sites. You then submit these
helpful keyworded articles to ezine directories on the web, when
your articles are picked up by related sites you receive quality
One-Way links. The higher the quality of your article, the more
links you will receive.
Another ranking tactic to use, if you're just starting out your
site will probably have a low PR rank and you will find it hard
to rank for even modest keywords. That's why it's useful to
take advantage of the higher PageRank of the major ezine
directories. Your keyworded articles on these high PR sites will
get picked up by Google and displayed in the top 10 rankings. Now
the displayed URL will be the article directory site but the
links in the resource box will be pointing back to your site.
Over time this article marketing technique will raise your own
site's rankings for those keywords. Simple but effective.
8. Anchor Text And One Way Links
Off page optimization is important in obtaining high rankings in
Google. Getting quality One-Way links is very important. Anchor
Text simply refers to "the underlined clicked on words" in your
links. Most webmasters include their keywords in their anchor
text as this tells the search engines exactly what the links are
about.
9. Tags, Blogging And Web 2.0
Take advantage of Web 2.0 by using blogs, RSS feeds and the
social bookmarking sites like Reddit and Digg. Try AddThis.com
for a simple social bookmarking system. At the very least your
site should have a blog and RSS feed attached to it as this is an
effective way of boosting your keyword rankings.
Tags have become very important for getting higher rankings. Keep
in mind, in free blogging software such as WordPress, categories
will automatically be seen as tags. Blogger, which is owned by
Google, now has a form where you put your keywords (tags) for
each post you make.
10. PPC vs Organic Search
Of course, one of the fastest ways to get your links displayed on
Google is to pay for them by using Google Adwords. Your ad and
links will sit side by side with the organic link results. In Pay
Per Click advertising you bid or pay so much per click for your
keywords and you only pay when someone clicks your links. But
smart marketers also know since you're getting millions of
impressions advertising your products, acquiring name recognition
and branding through PPC advertising can be a major
side-benefit.
However, most webmasters would say that organic links (SERPS)
will return better traffic than paid links or advertising. In
most cases, this may be true because Google's organic rankings
are becoming more respected and more trusted by users. They
simply carry more weight with surfers.
This makes it even more beneficial to obtain top 10 rankings for
your keywords in Google. Depending on the competitiveness of your
chosen keywords reaching the first page listing or even the
favored number one spot is well within any webmaster's reach.
Just go for it. The rewards are well worth your efforts.
------------------------------------------------------------------
The author is a full-time online marketer who contributes
his high rankings in Google as the major source of his
online income. For the latest web marketing tools go to:
http://marketingtoolguide.com For the latest Internet
Marketing Strategies go to: http://bizwaremagic.com
Google. And for good reason, Google is the most dominant search
engine on the net and will deliver the largest amount of
traffic.
Even those webmasters who are fortunate enough to get No. 1
rankings for their keywords in all the three major search engines
will tell you Google is the one that will deliver the majority of
their traffic. Hands down.
More importantly, those same webmasters will also inform you,
getting top 10 rankings in Google often means your site will
prove profitable. Mainly because obtaining targeted traffic is
usually your first obstacle in creating a viable online business.
In other words, if you get top ten listings in Google for good
searchable keywords, it is almost impossible not to earn money.
How To Proceed?
First, you must know the rudimentary basics of how keywords work.
Keywords and keyword phrases are the exact words someone types
into a search engine to find what they're looking for online. If
you have a site on "dog training" then your goal is to get a
top 10 ranking for the keywords "dog training".
Now if no one searches for "dog training" it would be a useless
keyword, you would get no traffic no matter how perfectly your
site is optimized for that keyword.
How Do You Know If A Keyword Is Good?
To find out, you have to do some keyword research on your
particular keywords. Many professional online marketers use
keyword research software like Brad Callen's Keyword Elite.
However, you can also use the keyword suggestion tools supplied
by Google Adwords or Overture. Try here:
http://digitalpoint.com/tools/suggestion/
Now if you check "dog training", you will find it receives
around 4,469 searches each day. That's a lot of traffic but you
must realize that it may be too good, or rather too competitive
for your purposes, especially if have a new site.
Biggest Mistake When Choosing Keywords
The most common mistake most novice webmasters make is targeting
keywords which are too competitive. You simply will not be able
to compete or place for extremely competitive keywords. Well
established sites and businesses with very deep pockets have the
resources to completely dominate those keywords.
While it is not entirely futile nor a waste of time to
concentrate your efforts on highly competitive keywords, you will
have better success if you target low to medium competitive
keywords such as "dog obedience training" with 285 searches per
day.
Long Tail Keyword Marketing
Besides online marketers have discovered that longer keyword
phrases are usually the most lucrative. These phrases deliver
traffic which is better targeted and more likely to convert into
a sale. "Dog hunting training" which gets around 100 searches a
day will be more targeted than the general term "dog training"
and if you have a site devoted to training hunting dogs then this
keyword phrase may convert better for you.
Always keep this "Long Tail" keyword strategy in the back of
your mind as you implement the following steps to achieve your
own Top 10 Rankings in Google.
1. Make A Master Keyword List
Your first step is to make a master list of the keywords you
wish to target. Obviously these should be closely related to the
theme of your site. As you can see from the example above, it is
best to choose low to medium competitive keywords. Check the
keyword competition by seeing how many sites are listed in Google
for that keyword. Webmasters also check the Google PageRank of
the sites that hold the top 10 positions. If all those sites are
PR6 and above it may be hard to get ranked high for your
keywords.
2. Choose Related Keywords
Once you have your master list of keywords, find long tail
related keywords to target. Again, check out the competition and
daily searches made for each chosen keyword.
3. Use Quality Content For Your Keywords
Creating quality content should always be your main goal. Write
for actual visitors who will see and read your content. First and
foremost you must have good useful content that your visitors
will use themselves and recommend to their friends or colleagues.
Tie this quality content in with your chosen keywords. Use one
keyword phrase per page.
4. Use Keyword In Domain Name, Title and URLs
Having your keyword in your domain name will score big points
from search engines. Plus, each page of content should contain
your keywords in the title & meta tags for that page. Most
experts also suggest you have your keyword in the URL and use
hyphens to separate your keywords. Although the author has gotten
good results by using an underscore and htm in URLs. Example:
www.yoursite.com/your_keyword.htm
5. Do On Page Optimization
Keyword ratio is a much discussed topic by SEO experts and many
suggest you should have your keyword in the H1 or headline title
of your page. Sprinkle your keyword and variations of it
throughout your page. Don't over do it but make sure the
robot/spiders will clearly discover what your page is about. Many
webmasters make sure they include their main keyword in the first
and last 25 words on their pages.
6. Use Traffic Modules
One technique that works extremely well in Google is clustering a
closely related topic or subject into a distinct separate section
on your site. For example, if you have a marketing site, you
could create a whole section on article marketing where you would
have 50 to 100 keyworded pages all relating to your subject.
Writing articles, formatting articles, submitting articles,
article software... place a keyword linked menu on each page to
connect all your pages together.
Keep in mind, your main objective is to supply quality
information to your visitors. One reason Google may favor this
type of structure is because they want quality content returned
in their SERPs.
7. Try Article Marketing
Article marketing is writing short informative articles on
keyword topics related to your sites. You then submit these
helpful keyworded articles to ezine directories on the web, when
your articles are picked up by related sites you receive quality
One-Way links. The higher the quality of your article, the more
links you will receive.
Another ranking tactic to use, if you're just starting out your
site will probably have a low PR rank and you will find it hard
to rank for even modest keywords. That's why it's useful to
take advantage of the higher PageRank of the major ezine
directories. Your keyworded articles on these high PR sites will
get picked up by Google and displayed in the top 10 rankings. Now
the displayed URL will be the article directory site but the
links in the resource box will be pointing back to your site.
Over time this article marketing technique will raise your own
site's rankings for those keywords. Simple but effective.
8. Anchor Text And One Way Links
Off page optimization is important in obtaining high rankings in
Google. Getting quality One-Way links is very important. Anchor
Text simply refers to "the underlined clicked on words" in your
links. Most webmasters include their keywords in their anchor
text as this tells the search engines exactly what the links are
about.
9. Tags, Blogging And Web 2.0
Take advantage of Web 2.0 by using blogs, RSS feeds and the
social bookmarking sites like Reddit and Digg. Try AddThis.com
for a simple social bookmarking system. At the very least your
site should have a blog and RSS feed attached to it as this is an
effective way of boosting your keyword rankings.
Tags have become very important for getting higher rankings. Keep
in mind, in free blogging software such as WordPress, categories
will automatically be seen as tags. Blogger, which is owned by
Google, now has a form where you put your keywords (tags) for
each post you make.
10. PPC vs Organic Search
Of course, one of the fastest ways to get your links displayed on
Google is to pay for them by using Google Adwords. Your ad and
links will sit side by side with the organic link results. In Pay
Per Click advertising you bid or pay so much per click for your
keywords and you only pay when someone clicks your links. But
smart marketers also know since you're getting millions of
impressions advertising your products, acquiring name recognition
and branding through PPC advertising can be a major
side-benefit.
However, most webmasters would say that organic links (SERPS)
will return better traffic than paid links or advertising. In
most cases, this may be true because Google's organic rankings
are becoming more respected and more trusted by users. They
simply carry more weight with surfers.
This makes it even more beneficial to obtain top 10 rankings for
your keywords in Google. Depending on the competitiveness of your
chosen keywords reaching the first page listing or even the
favored number one spot is well within any webmaster's reach.
Just go for it. The rewards are well worth your efforts.
------------------------------------------------------------------
The author is a full-time online marketer who contributes
his high rankings in Google as the major source of his
online income. For the latest web marketing tools go to:
http://marketingtoolguide.com For the latest Internet
Marketing Strategies go to: http://bizwaremagic.com
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