By Alka Shakya
The popularity of internet seems to rise immensely in the past few years. It brings along a greater demand for websites. The new success formula is: "Successful Business = Successful Website". It'll be a waste if you build one of the best websites and yet it remains unknown. In order to gain success on the internet, visibility hence is a must. The website should be visible to both search engines and the users. The best way to draw attention is to be on the first page of search engines' results esp. on Google, Yahoo or MSN. Most internet users rely on search engines to find what they are looking for. If you had built a website about 10 years ago, visibility was the easiest thing. A little bit of keyword stuffing and the search engines crown you the first page ranking. The Search Engines however have become really choosy on this aspect for the past few years. Keyword stuffing or other traditional methods won't do much good to impress them.
So how do you really impress search engines these days? The first thing you need to do is SEO (Search Engine Optimization). The other thing you can do is build inbound links. Inbound Links are still given much preference by search engines. Getting one way links from popular sites have mainly two advantages: first your site gets indexed when the search engine spiders crawl the popular site and second is search engines think your link is important as it has been placed on a good ranked site. There are many methods to gain inbound links. The simplest way is to request the site owner to place your link on their website. It is simple but websites with high page ranks do not readily agree to place your link for free. You might have to pay them, exchange links with them or just look out for other websites since your page rank is not good enough for them. Yes it can get really depressing at times but hey no worries, I am here to help you with that. The other ways to increase your inbound links are as follows:
1. Pay Per Click (PPC):
If you cannot get on the first page of Google, Yahoo or MSN then PPC or Pay Per Click could be the thing for you. You bid for certain keywords and according to the clicks or the highest bid your advertisement with your URL will be listed on the search engine pages. This also is a good form of getting backlink or inbound link.
2. Social Networking:
Social networking is now the target for many marketers. With millions of users worldwide social networking is the best place to let the word out about your website. Go ahead open your own profile, let people know about you, your website, your expertise field and lots more.
3. Social Bookmarking:
Social bookmarking is similar to bookmarking in your browser. Wikipedia defines it as a method for internet users to store, organize, search, and manage bookmarks of web pages on the Internet. These bookmarking sites are the best way to get one way links. The idea is to get your website bookmarked. The more it is bookmarked the better it is for your website.
4. Blog Comments:
It's time to get a bit creative here. Smart comments, suggestions are usually welcomed by bloggers. If you love to read then this is the best way to get backlinks for your website. Read the posts, drop your piece of mind, leave your URL and there you go, you got another easy way to get inbound links.
5. Forums:
You can participate on forums related to your business which is another way of marketing and getting backlinks for your website. If you are an expert in your field you can always be a forum authority. A forum authority is someone who is referred to as an expert in a certain field by the members. Forums are all about interaction, so communicate, provide tips, suggestions and people will respond to you.
6. Wikipedia:
There are very few internet users who haven't heard about Wikipedia, it is the online encyclopedia. You can sign in for free and provide information about various fields. You can even edit contents of wikipedia. This is an informative site so anything that sounds like you are promoting something might be banned.
These are the 6 simple ways to get inbound links and advertise about your website. Even if you've made the best website in the world, no one would know about it until you spread the word. So go ahead, a little bit of hard work and creativity will bear fruit for sure.
Good tips!
ReplyDeleteThese are some good tips! I have had great luck with blog comments and forums. The social links have not seemed as beneficial, or maybe I just did not do them right.
ReplyDeleteI like article writing as a way to get links back to my site. It is free and has helped me to build my online business.
ReplyDeleteConnie Ragen Green
Ebook Writing and Marketing Secrets
Sure good tips! To add though, submitting articles to various article directories can help boost ones appearance in the Internet world. You will gain high traffic by writing quality articles, submitting them to a few directories making sure that the resource box has the link to your own website. If readers will find your article very helpful for them, they will try to follow the link to your site and you will get the exposure and the traffic you want.
ReplyDeleteThanks for the great tips. I'll try it from now on. :)
ReplyDeletethanks for these great tips. I should bookmark this
ReplyDeleteYou should add using press release websites and press release distribution networks. This is a viral marketing type of action.
ReplyDeleteNice tips. Article writing is my personal preference for creating 1 way links but they article websites have become so saturated with articles that it's nearly impossible to have your article found and syndicated on other websites.
ReplyDeleteI keep doing it but I'm finding that they aren't as effective as they used to be.
Article writing is suffering the problem of too many players. The next step will be to rank authors and the good ones will get all the benefit
ReplyDeleteAll good as long as your a good author. Not so good for me tho ;(
These tips are all relevant and I am trying my best while promoting my new website www.praha-espert.eu
ReplyDeleteBut I'll also have to admit that it is a very timeconsuming task. Thank God I can use my laptop in front of the television
But , I heared that the link from Wikipedia won't be counted by search engines
ReplyDelete@rajeel Here is some quick info on that subject:
ReplyDeleteWhat nofollow is not for
I have found your site to be incredibly useful... Backlinks are so important, I forget sometimes to focus on them vs. content etc.. I think i'll put a post-it note on my fridge to remind me! thanks!
ReplyDeleteI find trying to build backlinks is one of the most tedious aspects of trying to promote a website.
ReplyDeleteWithout doubt the best way is to actually come up with good information about your topic and submit to good quality article directories. It takes much of the work away in that you can just leave the article there and other people end up creating the links for you (if your article is good enough that is!)